Luka Ivicevic

Is it just me or was COVID 2020 much scarier, and harder than this downturn? The founders and teams that went through that uncertainty can weather this uncertainty by 100x. VC’s on Twitter and LinkedIn, who give lectures on the economy should also remember that while they were sitting on LP money during the height of COVID, some businesses vanished within weeks. Burn wasn’t the problem. Existing was. And the ones who survived, pivoted, saved their business, or 100x’d their growth, are the original gangsters. This downturn is nothing compared to COVID. Some funds completely stopped investing, not slowed down like now (and am I the only feels like nothing has really slowed down?). Don’t doubt the COVID founders. Instead, give your LPs a call and explain to them why you paid valuations at 500x ARR!

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I’m thinking about publishing Index Health investor updates publicly for 3 months to see how’s it received. We don’t have anything to hide, and I think it can help brand build, while putting healthy pressure. It can also hopefully help others building. Would anyone be interested in reading it?

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Every startup initially underprices their product. Typically out of fear that the price is too high/people won’t buy it. Especially given that when you just launch, nobody knows you, it’s hard to gain traction beyond friends and family, PMF isn’t there, marketing channels aren’t defined, and so you think it’s the price. It’s also hard to define the price at that stage, but usually the price you choose, is too low. Scale helps, that’s why I said “initially” but some (a lot) companies don’t get out of that problem. And so their unit economics suffer, payback period, fundraising plans, etc.

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Luka Ivicevic

Luka Ivicevic

Cofounder @IndexHealthUSA. Previously founded @getpenta, Follow me on Twitter at @lukaivicev