Lukas ResheskeThe BizOp-ification Of CopywritingCopywriting as a professional skillset has existed since 1904 when John E Kennedy met with Albert Lasker and turned the marketing world…May 9, 2023May 9, 2023
Lukas ResheskeMentors: At what point do you tell a mentee that they’re probably not going to make it?Based on their actions, their personality, their struggles and their competence…Apr 24, 2023Apr 24, 2023
Lukas ResheskeI’m going to start a fat loss offer.For $10,000, I guarantee that you will get one of these results:Mar 19, 2023Mar 19, 2023
Lukas ResheskeNEW EMAIL MASTERSDo It Yourself (DIY) education should be (and will be…and probably already is…) free.Mar 8, 2023Mar 8, 2023
Lukas ResheskeNevermind. AI is a silly toy, pay no attention to it.The original AI use case for writers that I saw in early 2021 was Ideation.Feb 21, 20231Feb 21, 20231
Lukas ResheskeNobody cares about the truth. They only care about their opinion being true.If you think you’re “exempt” from this, you’re not. I’m not. Nobody is.Dec 29, 2022Dec 29, 2022
Lukas ResheskeYou have never seen me offer this before.I want you to throw away any pre-conceived notions about what you think the Mentorship is.Dec 10, 2022Dec 10, 2022
Lukas ResheskeFirst Principles EventOver the two days in September, we covered:Sep 19, 2022Sep 19, 2022