Business Model that Inspires me

I worked with and was inspired by the business model of MICRO BENEFITS, who provides access to employee benefits for blue collar workers.(

China’s more than 300 million blue collar workers have an average salary of only approximately 2500 RMB (400 USD) per month. Inflation and a high cost of living mean that they are constantly in search of marginally better paying jobs, giving them a highly transient lifestyle. For employers, this results in average monthly turnover rates of more than 14%. With pressures to maximize the bottom line, employers struggle to provide competitive salaries and benefits that effectively increase employee retention and satisfaction. Skilled labor shortages further compound the effect of high turnover rates, resulting in high annual recruitment costs.

Micro Benefits seeks to improve the life quality of the highly mobile blue collar population and to alleviate the turnover pressures facing employers through a flexible employee benefits platform. They provide low income workers access to financial services, discounts for life necessities, and training programs. Using Micro Benefit’s wage deduction software, banks are able to offer low-risk but meaningful loans to blue collar workers.

Micro Benefits combines the purchasing power of the hundreds of thousands of blue collar workers and negotiates with service partners, including banks, insurance companies, merchants, and training facilities, on their behalf to offer previously unavailable products and service through their employers.

Apply to other industry

I am applying this business model to the healthcare industry.

In 2015, the World Health Organization (WHO) reported that 30% of people aged 65 years and older fall annually, with the statistics increasing to 50% for those 80 years and older. Falls can potentially cause severe physical injuries such as disabling fractures or death, and can dramatically reduce the independence of older individuals. Without increased protective measures the number of falls induced injuries is anticipated to double by 2030. With direct medical costs in the United States alone approaching 34 billion in 2013, falls are a leading public health concern. I want to change the status quo. What if we could improve walking safety, save lives at the same time and save billions of dollars for this country and insurance provider.(Just like how Micro Benefit improves the life quality of the blue collar population at the same time saves millions of dollars for employers in annual recruiting costs )


I am building a prototype to tackle this problem called Embrace.(

Embrace is a smart walker robot that prevents and detects falling. Embrace is using a series sensor to get data from the user such as heart rate and movement, Embrace will take these readings as sources to analyze user behavior, for example detect falling or shifting of center of the mass. I also established a realtime data sockets between the walker robot and web server with internet technologies such as GPRS and Bluetooth Low Energy, so those behavior would be accessible for family members and nursing personnel. A Human Centered voice interface that build on artificial intelligence will give some professional walking suggestion that react to user’s behavior, in order to prevent user from falling and led the user to a better walking habit.

To test the business model, I am planing to get feedbacks from AARP Innovation@50+ summit 2016. Representing 38 million members, AARP creates a event that provides an audience of 100+ actual intended user and industry leaders who listen to the pitches and share feedback in real time, providing the companies absolutely invaluable market data on the spot.”

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