Empowering students with Shanghai’s startup resources, lean launchpad, is a course in entrepreneurship. Based on the Steve Blank’s Lean Launchpad, we will apply the curriculum developed at Stanford and Berkeley for the NYU Shanghai community. Over the semester, student teams participate in an iterative approach to startup development, a combination of business model design + customer development + agile development. Participants from the Shanghai Venture Capital community and leading successful startup entrepreneurs will serve as mentors and advisors to the course. The course serves as the bridge not only between NYU Shanghai and the startup community in Shanghai but also between NYU Shanghai and the greater NYU entrepreneurial institute.
Participants include but not limit to 500 startup, China Accelerator, People Squared, LGT Capital, Transist, Strikingly, Piiig Labs and Shanghai Public Public Practicing Base for Entrepreneur.
Lecture 1 : Intro, Business Models, Customer Development
Field trip (People Squared)
Guest presentation by David Chen (Founder of Strikingly, first YC-baked Chinese Startup)
Workshop 1 : Customer Discovery practice for the real world
Guest presentation by Nancy Lu (Founder of Piiig Lab)
Lecture 2 : Value Proposition
Lecture 3 : Customer Segments
Lecture 4 : Channels
Workshop 2 : Customer Acquisition and Activation
Lecture 5 : Customer Relationships, Get/Keep/Grow
Lecture 6 : Revenue Model
Lecture 7 Partners Week 8 Lecture 8 Resources and Costs
Workshop 3 Presentation Skills Training
Lessons Learned Presentations, Teams 1–6