5 Hacks to Attract Gen-Z Consumers

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20% of the Australian population and in the US account for $143 billion in direct spending.

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers.

Here Are Four Ways to Attract and Retain Gen Z Customers.

1. Understand the Culture

They are digital natives; they’ve always had access to smartphones and social media.

They’re also one of the most diverse generations in history.

This impacts how they think — and how they spend their money.

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry.

An example of a Melbourne brand in the apparel space that communicates well with its Gen Z customers is MR WINSTON

2. Hire a Gen Z Social Media Manager or Social Media Firm that Employ Gen Z’ers

Gen Z consumers are savvy buyers and can spot inauthentic advertising.

Having Gen Z representatives on your marketing team will help you hit the right tone.

With the transparency the internet provides and the amount of rug pulls, consumers have never been so sceptical or brands.

3. Offer BNPL Payment Options

Gen Z customers value one thing above all else: flexibility.

This is why offering buy now, pay later options, like Afterpay, is crucial for attracting the Gen Z market.

4. Make Your Brand Trustworthy and Authentic

Trust matters to Gen Z shoppers.

They are less likely to respond to straight advertising and more likely to respond to brands that are open and transparent.

How?

• Show how you use/gather data for ads, including how long you store it and whether you share it
• Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers
• Make sure your contact information is easily accessible on your website and social accounts
• If you use influencer marketing, choose smaller, more trusted influencers to partner with

The Key Takeaway

In the coming years, their buying power will continue to grow.

To market to this generation, founders must push their brand to understand how Gen Z’ers think and invite them to join a movement, not just market another product.