The Top 3 Social Media Mistakes that College Students Make

College Students — Let’s talk about the power of social media from your perspective.

Social media has proven, since the early MySpace days of the 2000s, to be a prominent and influential part of our society. As a college student, you most likely use social media platforms as a way to connect with friends, and show off how lit you weekend was. But, what you don’t realize, is when it comes time for graduation, your social media presence from the past 4 or so years can make or break your professional future.

Here are the top three mistakes I see college students making on social media, and how you can flip the script and use social media to help you land your dream job.

Mistake #1: You’re not promoting yourself as a professional.

You have to understand that social media is more than just you and your friends. There is a world of people on social media, including your future employers and clients, who can see what you post. Social media now acts as a supplement to your resume when you apply for a job.

One of the first things I do when hiring a potential employee is thoroughly comb through all of their social media accounts, and I promise you, each place you apply after graduation will do the same. You know that they are looking, so use this opportunity to show off your knowledge and skills — and I don’t mean how fast you can shotgun a beer.

Here’s a test: Look at every post you have made in the past 3 weeks. How many things would you not want a future employer or client to see? How many things did you post that would help you land the job?

Mistake #2: You’re not leveraging sites such as LinkedIn and Facebook to connect with decision makers.

As a young entrepreneur, it wasn’t long ago that I was in your shoes. So trust me when I say, social media CAN be the key to your success. At just 21 years old, I started my first business, and grew that business into what Impakt is today with just one tool, and that’s social media.

Social media is a great way to connect with employers, find inspiration and gain new knowledge. Start by simply connecting with industry leaders and work your ways towards reaching out to hiring managers and CEOs from the companies you want to work for one day.

Mistake #3: You think your mistakes can be deleted.

Don’t ever fool yourself into thinking that the things you put on the internet are not forever. Every single time you post on social media, you are building your reputation and someone else’s perception of you, and that can never be erased.

Social media is not a closed-door society — it is putting your reputation on stage in front of hundreds of thousands of people, so that they can make a judgment of what type of individual you are. You can’t take back the mistakes you post.


I am a young professional and social media has played a major role in the success that I have found. You can achieve the same result when you use these steps to help you get what you want in life. Don’t make the mistakes that your peers are making right now. Leverage these tools to get what you want in life and then showcase that you are the right fit for the job.

If you have any questions about how to get the most out of your social media or how we can help you land your dream job, I encourage you to email me at — I’m always happy to answer your questions.

Luke Nesler: Entrepreneur / Millennial Keynote Speaker