Some thoughts on the value of asking the right questions at the beginning of a design sprint

As a branding, packaging, and digital product designer, both at Input Logic and as a freelancer, I work with clients across a wide array of industries, and am responsible for simultaneously getting to the heart of what each client wants and translating those wants into beautiful designs.

I’ve done my fair share of research on how to best approach new design projects and sprints and there’s a lot out there. What I find is lacking, is about engaging with clients. How can we ask questions to guide their experience and explorations?

Not just about how it looks

Seeing as we all know that design isn’t just…

Lula Christman

Product Designer at Input Logic & Freelance Designer

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