But the main purpose from a news perspective is to better inform your audience. VR and 360 content have the potential to bring your audience to the very place where the news happens. The basic production is easy and relatively cheap, and getting easier, and the platforms are already there, with built-in audiences to boot.
…ointing out that, for us, Facebook is best for distribution of 360 videos and even 360 live videos. We aren’t producing content to be necessarily seen in a VR setting, because there aren’t that many consumers in our community with VR devices.