PinnedLuis Marcelo MendesinCultiviaAre We There Yet? Not really. Maybe halfway, at the best case scenarioA new data set shows that most of our museums are not ready for the new definition. Check the results of the 3rd Museums and Branding…4 min read·Sep 15, 2022----
Luis Marcelo MendesinCultiviaDo you [really] know your mission?Museums, we have a mission problem. Maybe plain language can help fix it.4 min read·Oct 28, 2022----
Luis Marcelo MendesinCultiviaWhy don’t you visit me?A closer look at being largely unknown and some of the most admired museum brands in the world.5 min read·Oct 7, 2022--2--2
Luis Marcelo MendesinCultiviaFrom making bananas to maintaining the status quoWe offered an open space for museum professionals to share their expectations with the museum sector. Here is what they said.14 min read·Aug 14, 2022----
Luis Marcelo MendesAre our museums ready for a new definition?Maybe so, maybe no. This international survey wants to find out.2 min read·May 31, 2022----
Luis Marcelo MendesAre We There Yet? A new set of data to help us understand if our brands are ready for engagementMuseum professionals have been dedicating a great deal of time and effort to redefining museums for the 21st century.2 min read·May 10, 2022----
Luis Marcelo MendesinVDM / Profissionais *BetaVDM / ConclusãoTodas as pessoas envolvidas com projetos criativos devem trabalhar para a construção de uma cultura projetual comum.4 min read·Aug 29, 2016----
Luis Marcelo MendesinVDM / Profissionais *BetaVDM / RelacionamentoSe o cliente nem sempre tem razão, construir confiança é a melhor maneira de se manter um relacionamento saudável.4 min read·Aug 29, 2016----
Luis Marcelo MendesinVDM / Profissionais *BetaVDM / CriatividadeCriatividade é o ponto de partida que, sem uma metodologia de implementação correta e resultados, encerra-se em si mesmo.4 min read·Aug 29, 2016----
Luis Marcelo MendesinVDM / Profissionais *BetaVDM / Comunicação com o clienteEu sempre acho estranho alguém dizer que “precisamos acabar com os nossos problemas de comunicação”.3 min read·Aug 29, 2016----