PlayStation’s massive bet on Asia

Ryan
5 min readOct 22, 2023

Since 2015, Sony Interactive Entertainment has been trying their absolute hardest to capture markets where others almost never pay attention to. China, a market that had a 14 year ban on foreign video game platforms, lifted their ban in 2015. Since then, Chinese, Indian, and Malaysian studios from the Japanese giant have all propped up.

The China Hero Project

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Ryan

Video game enthusiast providing insight on the industry | X - @LumberjackRy