How women are reshaping emo and breaking the mainstream mold from the early 2000sFemale artists are at the forefront of a new wave of emo, keeping the Third-Wave male arrogance, condescension, and entitlement in the…Nov 25, 2023Nov 25, 2023
Published inuncoolWind Of Change: Spotify’s original podcast is a storytelling masterclassThe project, led by journalist Patrick Radden Keefe is a compelling narrative filled with research and absurdityJul 27, 2020Jul 27, 2020
Published inuncoolWhy you should stop telling people your brand's origin storyThe moment you write the story that represents your company, you're telling people how they should evaluate itJul 19, 2020Jul 19, 2020
Published inuncoolPor que você deve parar repetir a história da origem da sua marcaNo momento em que você escolhe a história que te representa, você está dizendo para as pessoas com qual régua elas devem te medir.Jul 16, 2020Jul 16, 2020
Making content for a tech company led me to my biggest career challenge so farWriting about a world I didn’t belong was normal for me as a journalist, but working in tech made me more obsessive about my audienceFeb 7, 2019Feb 7, 2019
Don’t sacrifice the quality of your content to go AgileManaging content using an Agile approach can be scary at first, but the are ways of creating your own safety netJun 3, 2018Jun 3, 2018
Content writers: make people feel more intelligentIf your goal is to make your audience admire the complexity of your content, we have a problemMay 6, 2018May 6, 2018