‘Tis a Nuisance
With the premiere of its electric Ariya, Nissan has introduced a new logo. A lighter word mark is contained in an outlined representation of a badge, making for a more modern – albeit a tad empty – new look.
On cars, the mark rests on the metallic badge I hoped was being done away with, only separately visible when illuminated. Which looks all right in a vacuum, but produces an uncalled-for inconsistency at a larger scale, giving off a kind of hesitance to fully embrace the new identity.
Last, the nature-themed business cards are amusingly amateurish with their intense drop shadows and selection of irrelevant, stock-looking photos. The rebranding is as needed a change as an underwhelming one.
Twitter won’t Get the Message
Following the addition of Reactions, Twitter this week rolled out a floating window for Direct Messages to the web. I much appreciate this functionality – in no small part because I have superhuman skills in the field of missing messages – but deplore the absence of a message quoting option.
Unlike emails, you see, messages are ordinarily disordered; four where one would do, three topics pondered concurrently, and emojis to top it all off. There ought to be a means to make sense of this mayhem.
‘But that’s the conversants’ fault,’ you may point out. True, but it doesn’t help. Scissors don’t go around chopping of people’s fingers, yet patent EP0584488A1 describes a safety pair designed to minimise the risk of injury.
For now, I’ll have to do without; I may not miss your message, but expect a response no other than ‘Mind if we switch to Telegram?’
Who’s in Charge?
Beta 1 of macOS Big Sur shipped with a laughing stock of a battery icon, complete with a hideous gradient and illegible misaligned label. The subsequent public release did nothing in the way of polishing it, but with Beta 3, Apple has rightly realised it’s high time for a new symbol.
It’s an advance for sure, but no matter how masterfully executed, I can’t possibly get on board with this true-to-life appearance. A fragmentary return to realistic design has been in the books for a while, however Apple is being much too enthusiastic in this respect.
I once said I was baffled ‘that at no point in the design process did anyone exclaim “Now that is hideous.”’ I regret to say the same is true here.