Per LundgrenGood looking young people spend to much time in Box 1I think more people should read The Three-Box Solution to better lead the innovation of both themselves and their organizations.Feb 22, 2019Feb 22, 2019
Per Lundgreninlanguage+brands/designA master class in writing with only one advice — for copywriters and writers of fiction alikeThere are a million and one things going into good writing, but one stands out. Hint: it’s not telling.Oct 30, 2017Oct 30, 2017
Per Lundgreninlanguage+brands/designA new way of thinking and working for creative teams, inspired by Burning ManI want to introduce a new way of thinking and working for creative teams, inspired by the possibilities of digital tool Realtimeboard and…Jun 16, 2017Jun 16, 2017
Per Lundgreninlanguage+brands/designA better way of thinking of the concepts “brand” & “brand story”I believe a brand exists mainly to help you build lasting relationships with people, and the brand story is an essential part of that — as…Apr 28, 2017Apr 28, 2017
Per Lundgreninlanguage+brands/designThe world has changed — now copywriters need to change tooFrom web services to apps and VR, we know that text is still important to create strong coherent digital experiences. But today’s…Apr 6, 2017Apr 6, 2017
Per Lundgreninlanguage+brands/designRecommended reading list for UX-writers (and designers) 2017I was giving a talk earlier this week at UX Meetup in Umeå, northern Sweden, about how text is becoming more and more important in UX…Apr 1, 2017Apr 1, 2017
Per LundgrenVärlden har förändrats – nu måste vi som skriver förändras med denFrån webbtjänster till appar och VR, vi vet att text fortfarande är viktigt för att skapa starka sammanhängande digitala upplevelser. Men…Mar 22, 2017Mar 22, 2017