
Lean methodology is based on constant data gathering and applying analytics to find out about the demand and trends. Because startup culture is famous with its velocity and rapid product shipping while it’s still in need. Unfortunately, the life of such products might be also short. Or research methods used during the Lean UX process might be irrelevant.
In the past, Apple has moved to make it more difficult to identify you by blocking access to unique identifiers and your phone number, but it’s still trivial to correlate an identity via your IP address, the name of a Wi-Fi network, or just matching together the bread crumbs of data they grab about you. Android allows even broader access to identifiers—not surprising, given that it’s built by a company that relies on advertising to make money.