Happy new year to all of you! 2019 begins with the same spirit and the same desire to bring innovation into the world of luxury. In the world of Luxochain! Introduction Despite the disruptive potential of the blockchain technology which has been demonstrated in various sectors over the past decade, it…

The blockchain protocol in eliminating instances of fake luxury goods on the markets There are increased level discussions on the activities of the luxury markets, and how the Luxochain ingenious blockchain solution would be the panacea for rejuvenating this important aspect of everyday society and the economy. …

Luxury goods are typically associated with exclusivity, status and quality. Luxury demonstrates economic power and prestige, however with every new counterfeit luxury product in the market, counterfeiters are chipping away at that prestige and satisfaction that comes with ownership of original luxury brands. The global counterfeit market isn’t just thriving…

From Forbes Blockchain Meets Luxury. …

Here some highlights of the interview made to our Founder Natale Consonni

Here some highlights of the interview made to our CFO & Founder Roberto Gorini

Here some highlights of the interview made to our CEO & Founder Davide Baldi

Since the future of e-commerce is determined by mobile users, customers insistently seek stability, security, and guarantee when shopping for luxury products; and whether they are buying online or in a store, assurance validates the authentication of the brand. …

La tecnologia blockchain è un libro mastro pubblico nel quale sono pubblicate in ordine cronologico tutte le transazioni; è un meccanismo che assicura trasparenza e sicurezza, in quanto rende molto difficile effettuare alterazioni, e nel caso vengono facilmente scoperte. Inoltre, la natura della blockchain è decentralizzata. Altre qualità riguardano la facilità di scambio e il trasferimento di attivitàdirettamente tra le parti contraenti, con verifiche e convalide istantanee della transazione. …