Odd Spot 06 // Frank Nitty
A celebration of creators at the intersection of internet art, virtual reality, multi-sensory design and digital wellness, who embody the spirit of Luxury Escapism.
If you love motion graphics then you have probably stalked the instagram franknitty3000. Frank (@franknitty3000) has become one of the most popular motion graphic artists to work in high fashion. His weird and majestic creations blend dimensions playing with collage, gif animation, 2D and 3D design.
Who are you and what do you do?
I am Frank and I create stuff under the moniker FrankNitty3000. I’m mostly known for creating absurd motion graphics.
What is your creative process?
I stare at photographs out of the beauty and advertising industry and try to tell new stories by deconstructing the images and always add a layer of motion to enhance the “experience”.
What made you start creating gif art?
I used to work much more as a film/video director in advertising and music videos. I got sick of not always being able to tell my own stories because I collaborate with large crews and I’m working for clients. Short gif animations are a great way to tell mini stories and get rid ideas that tend to get stuck in my brain otherwise.
What is something weird you do to get inspired?
I actually try to do my best to NOT be inspired these days. I really want to start from as “blank” a place as possible so sometimes I don’t even listen to music while I work. Music and visual “inspiration” tend to lead me places that exist on their own just as well.
Describe your aesthetic in three words.
NEW, FRESH, and INVENTIVE.
How has the internet influenced your work?
I influence the internet.
Can a machine create art? Why or why not?
Machines will probably be able to fake creativity to the point where we will not be able to recognize it from human creativity. Machines can analyze, calculate, re-shuffle the decks etc. But human beings can choose to deliberately create ugly things or things that make no sense whatsoever. I believe machines can only do ‘sensible’ things or ‘randomize’ things so the outcome seems ugly but actually isn’t. Machines will not be able to give meaning to abstract things like love. I don’t believe machines will ‘think’ love has any value.
Is technology good or evil — why?
Technology in itself is nothing, it doesn’t have any intrinsic value until we choose to utilize it. Stone age tools are technology. It’s only evil when we choose to use them as killing devices. I think modern technology is something we just don’t really collectively understand anymore. We use computers and self driving cars but average people have no idea how to build a car or a toaster. Technology like medicine might help people to live longer but things like the internet involve large groups of people so you deal with psychology and ‘group think’. We don’t really have a good idea anymore of how the internet affects society because it’s beyond control. We opened a huge fucking pandora’s box.
What is your ultimate escape?
Watching soccer. The ball is round. There is no control over the outcome so it’s pure emotion. Besides that probably sex.
If you had a magic power, what would it be?
I don’t know. There is so much mysterious stuff going on in the real world which borders on magic that keeps me occupied enough. I mean.. how do we even really create babies? Stuff just gets born. Isn’t that fucking crazy?
Best sources of inspiration?
European comic books.
Favorite websites? — surprise us!
What is one thing about you that we wouldn’t expect?
I grew up in a small Dutch countryside town then moved to Japan and now live in Hong Kong. Oh and I don’t ever smoke weed or do other sorts of drugs besides smoking cigarettes.
What color is your aura?
I’m not into that hippie stuff but if you want a HEX code maybe today I’ll say #ff83f5.
What work are you most proud of?
Generally I’m just proud I pay the bills by making stuff; so, I guess all of my work (some of it still really sucks though haha).
What is your dream project?
I’ve been thinking a lot about a surreal short movie in collaboration with, for example, a fashion brand and maybe a musician that really speaks about current events and how we are shaped by the STUFF in our lives. Like a very unexpected way of visually bringing different worlds and art forms together.