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Originally featured on Blacksmith

Nowadays a brand is not just a logo, catchphrase, business card or a website, it is an important and integral holistic system representing the entirety of any entity transmitting, producing and doing something in the world. Any CEO, CMO, CTO — hell, any employee worth their salt should know and understand this; advertising agencies (should) live and die by the maxim that *brand is everything*. But perhaps the depth of what brand is — how it is constructed, formed and managed in real and digital spaces — isn’t so clear cut and obvious.

Let me attempt to breakdown what I think are the most important concepts of branding are and how they can be considered and applied. …


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Having seen and followed the direction of SoundCloud since it began in 2007 and reading about its current direction in recent news posts, I felt compelled to share a document I wrote after completing five 45 min job interviews (all in a row!) at the SoundCloud office back in 2014.

There were some interesting insights I gleaned into the company and I wrote this document to the Chief Marketing Officer at the time (who was the last interview I had) some days after my interview, in the hopes that it might illustrate my thinking processes to better position me to get the job. …


I’ve been using LESS for a few years now, and even with large swathes of time using SCSS, I still prefer LESS’s simplified and still supremely powerful design (IMO!).

Throughout my experience with it, I’ve come up with a workflow that I thought was interesting to share that involves using LESS mixins a little bit like regular OOP classes.

TL;DR: Define composable LESS mixin classes with a particular structure setting variables, nested mixins defining classes and states, and then import into your components’ class definitions to instantiate and customise to your needs. Working example: http://codepen.io/lvl99/pen/wJbrem/

Object orientation and class inheritance

Inspired by some recent ES6 class-based components I’ve been recently developing, I wanted to approach my LESS styles for building component styles with a similar object-oriented and extended mindset. …


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Nowadays a brand is not just a logo, catchphrase, business card or a website, it is an important and integral holistic system representing the entirety of any entity transmitting, producing and doing something in the world. Any CEO, CMO, CTO — hell, any employee worth their salt should know and understand this; advertising agencies (should) live and die by the maxim that *brand is everything*. But perhaps the depth of what brand is — how it is constructed, formed and managed in real and digital spaces — isn’t so clear cut and obvious.

Let me attempt to breakdown what I think are the most important concepts of branding are and how they can be considered and applied. …


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by Matt Scheurich

Providing public access to clear product data and encouraging shared information practices could help grow online retail and encourage better experiences for manufacturers, retailers and consumers alike. (TL;DR!)

The Internet operates on the principle of open networks and data that can be accessed from a variety of devices and touch points: personal computers, mobile, TVs, watches—and even refrigeratorscan use the web to talk and share information with each other.

We use words like “sharing” and “connecting” synonymously with the positive attributes of a globally connected ‘net, one where online retail is—according to Remarkety’s Global eCommerce Sales, Trends & Statistics 2015—resulting in over $562bn of spending in China and approximately $350bn of spending in the USA. …


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I wrote my last article about saying farewell to an old friend called Rdio. Of the good times we shared, its features I appreciated, and some kinks along the way I felt they faltered from my perspective.

Since Rdio announced its bankruptcy and selling of self to Pandora, I started trialling TIDAL’s music streaming in the hopes that it’d be sufficient to migrate to after Rdio’s closure. TIDAL (yes, all caps) offer a 30-day free* trial with which I’m currently using to check it out.

*You have to sign up with payment information, which is always annoying.

TIDAL is seen as the more expensive product out there, and they certainly get a lot of FLAC for that (I’m sorry, I just had to say…


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If you’ve seen the bad news recently, Rdio has filed for bankruptcy and Pandora’s lining up to buy its assets and collect its people.

I’ve been a subscriber to Rdio since 2012, swapping almost immediately after signing up to Spotify. I found the Spotify interface overblown and complicated, but most importantly I’m a full album listener, and Spotify’s tendency to show a dappled list of available and disabled songs from 5 copies of the same album registered for different license zones impeded my listening mojo. …


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Why the Internet is kinda like a junkyard, and digital designers, developers and strategists are like MacGuyvers with pocket knives kludging interesting and useful combinations of online services while looking fabulous in a mullet.

To be honest, I’m not sure if the term “distributed services” is correct for my article (or if many designers/developers/strategists out there have mullets), but I use the term to describe the variety of many different digital services available online.

You may have heard something of “The Cloud” encompassing strange snake-like acronyms such as Software as a Service (SaaS), infrastructure as a service (IaaS), platform as a service (PaaS), back-end as a service (BaaS), etc. With this article I’m looking generally at the some behaviours of the online ecosystem operating by combining various services together to help “doing stuff” online, and how you could consider using distributed services for digital strategies that you are currently doing, going to do in the future, and/or consider designing and building your service to be among those distributed. …


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Buzzfeed News recently posted an article about Medium and their changing business strategy. It cites comments from founder Ev Williams’s post on Medium saying, surprisingly, that Medium is not a publishing tool. I have some thoughts on Medium as it is and where I perceive them taking it.

Originally published at digitalmundi.tumblr.com

About Medium

To those few who don’t know Medium, it’s essentially a website (née social network platform) where you can compose and publish your writing. “Writing” in the Medium paradigm is a somewhat general concept, as it could easily represent a blog of thoughts, pages of poetry and fiction, latest breaking news or long-form journalism from amateurs and professionals alike, and including visual content like comics and rich media embedded content like video and audio clips. …


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It was a weekend of minimal sleep and maximum work, plus a bunch of beer, music and fun times. Our app idea was born from an earlier idea that we had worked on a few times before, so we were able to approach the competition with a mostly resolved product design that just needed realisation and a working prototype to understand its potential.

Hackathons are great because of the great motivator of immediate deadlines and the incentive of prize winnings, not to mention a potential user-base to establish our product with and get feedback from. …

About

LVL99

UI/UX design, front-end & WordPress dev, digital strategy. Writing by @mattscheurich

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