The Dark Side of Startups: How Scammers and Fraudsters Take Advantage of Entrepreneurship

Levent Bulusan
6 min readMar 8, 2023

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“A lot of people with great ideas are actually just running a scam.” — Seth Godin

I know this is a controversial topic, but I wanted to talk about something that has been on my mind lately: the dark side of startups. While startups have the potential to bring forth innovation and positive change, they also have a downside. The truth is that startups can be used as a vehicle for scams and fraud by owners who are solely driven by their personal gain.

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I have seen so many young startup founders who are more interested in the idea of launching a startup than actually having a viable business plan. They believe that launching a startup will make them rich and famous or that their “innovative” idea will change the world. But the reality is often far from this, and these startups are nothing but a mirage.

Back in 2016, I attended an e-tohum startup meetup in San Francisco and met a lot of young people from Turkey who were eager to explore the startup scene in the city. As we chatted over coffee, I asked them about their ideas, their startups, and why they were there.

To my surprise, most of them didn’t have concrete plans or ideas. They were simply there to see what opportunities were available and to soak up the atmosphere of the startup culture in San Francisco. Many of them had even decided to live in one of the most expensive cities in the USA, without fully understanding what it takes to launch a successful startup.

It was shocking to see how many of these young people had bought into the myth that San Francisco was like Hollywood, a place where they could achieve instant success just by attending events and meeting new people. But the reality is far from this romanticized image.

“The startup world is full of scams, but the best way to avoid them is to do your due diligence and research the company and its founders thoroughly.” — Mark Cuban

The startup culture in San Francisco is a tough and competitive environment, and success is far from guaranteed. It takes a lot of hard work, perseverance, and dedication to launch a successful startup, and the road is often filled with obstacles and setbacks.

As I reflect on that meetup today, I can’t help but think about the dangers of blindly following the startup hype. While there are certainly opportunities to be found in the startup scene in San Francisco and elsewhere, it’s important to approach entrepreneurship with a realistic mindset and a solid plan. By doing so, we can avoid falling victim to scams and fraud and instead build sustainable and successful businesses.

According to a report by the Federal Trade Commission, fraudsters have increasingly been using startup scams to defraud investors in recent years. The report found that investment fraud involving startups had increased by 250% between 2013 and 2018.

Furthermore, a report by CB Insights found that a significant percentage of startups fail due to fraud or mismanagement. According to the report, 23% of startup failures are due to “dishonesty” on the part of the company’s founders or employees. This can include everything from misrepresenting the company’s financials to outright embezzlement.

The startup culture in San Francisco, in particular, is often compared to Hollywood, where it’s easy to get caught up in the hype and glamour of the scene. Many young founders flock to the city, hoping to feel the vibe and maybe even get some investments from angel investors or top venture capital companies. But the truth is, just like Hollywood, the startup scene in San Francisco is full of scams and fraudsters.

In San Francisco, it’s not uncommon for young founders to launch startups with little to no experience or market research. Instead, they rely on the hype and excitement generated by the startup scene to attract investors and customers. Unfortunately, this often leads to the creation of startups that are nothing more than scams.

“When it comes to scam startups, it’s important to remember that if something seems too good to be true, it probably is.” — Gary Vaynerchuk

One of the most notorious examples of a San Francisco-based startup scam is Theranos. The blood-testing startup promised to revolutionize the healthcare industry with its proprietary technology, but it was later revealed that the technology didn’t work. Founder Elizabeth Holmes is currently facing criminal charges for fraud.

Another example of a San Francisco-based startup scam is Zenefits. The HR software company was accused of allowing unlicensed brokers to sell insurance, resulting in a $7 million fine from the SEC.

These examples are just the tip of the iceberg when it comes to startup scams and fraud in San Francisco. While there are many legitimate startups in the city that are doing great things, there are also many that are nothing more than a mirage.

Another example of a startup scam is the case of Fyre Festival, a music festival that was supposed to take place on a private island in the Bahamas in 2017. The festival was heavily promoted on social media by influencers and celebrities, with tickets selling for thousands of dollars. However, when attendees arrived on the island, they found that the promised luxury accommodations and gourmet meals were nowhere to be found. Instead, they were left stranded on a deserted island with little food or water. The festival’s organizers, Billy McFarland and Ja Rule, were both later convicted of fraud charges.

Here are a few more examples of scam and fraudster startups:

  1. Lily Robotics: This startup claimed to have developed a drone that could follow and film its owner, but it turned out to be a complete fraud. The company raised more than $34 million in pre-orders before it was revealed that the prototype was non-functional and that the company had been using stock footage to promote its product.
  2. uBiome: This startup claimed to offer a “microbiome testing service” that could help individuals understand their gut health. However, it was later revealed that the company had been falsifying its test results to generate more revenue. The company’s founders have since been charged with fraud and the company has filed for bankruptcy.
  3. Paycoin: This startup claimed to have developed a new digital currency that would revolutionize the financial industry. However, it was later revealed that the company had been engaging in a massive Ponzi scheme, with the founders using investors’ funds to pay off earlier investors. The company’s founder, Josh Garza, was later sentenced to 21 months in prison for his role in the scam.

Sadly, these are just a few examples of many startup scams that have taken place in recent years. As someone who is passionate about entrepreneurship and innovation, it’s disheartening to see how easily the startup world can be used for fraudulent purposes. It’s important for us to be aware of these risks and conduct thorough research before investing time or money in a startup venture.

Here are some additional statistics about startups can be used for fraudulent purposes:

  • According to a study by the University of Cambridge, 20% of ICOs (Initial Coin Offerings) in 2017 were scams, while another 15% failed to deliver their promises.
  • In 2019, the SEC (Securities and Exchange Commission) charged 23 companies and individuals with fraudulent activities related to ICOs.
  • A report by the Wall Street Journal found that between 2013 and 2018, 15% of startups backed by VC firm Andreessen Horowitz failed to deliver on their promises or went bankrupt.
  • A survey conducted by the National Bureau of Economic Research found that 48% of startup founders admitted to engaging in at least one form of unethical behavior.

What are your thoughts on this topic? Have you had any experiences with startup scams or fraud? Let me know in the comments below.

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Levent Bulusan

I am a self-development enthusiast on a mission to help people become the best versions of themselves. Join me on my journey of growth!