Simplifying brand architecture abandons the arbitrary in order foster directional advantage. Your employees better understand their purpose. Consumers trust you more as you’re no longer ambiguous. And good talent is impressed by your ambitious focus. After all, getting rid of the superfluous takes determination.
Here’s the thing: no amount of paid media is going to turn bad creative into good content. It’s the same way that no amount of VC money is going to save a bad product. That’s why you need to invest in the long-game of improving your brand’s content (and you do that by creating a lot of it).