Every place has unique success factors, but no other city in America is quite like New York City.
There are about 8.6 million people in the 5 boroughs, each borough larger than most American cities; the smallest — Staten Island at 479,458 — is bigger than Kansas City #35 or Miami #44 (data).
If you are new to the City, here are some tips.
Most advertising is temporary. It exists for a moment, then disappears. Does it exist?
Have you ever seen an ad — banner, commercial, video, or other content — and tried to find it later? Have you ever searched for a branded product, only to turn up reviews and retailers but not the ad or messaging? In other words, advertising is not indexed or fixed in a place, it lacks permanence and persistence, therefore its existence is that moment in time where it targets you.
In practice, existential advertising is typified by the one-and-done annual campaigns that most companies still plan, budget, and execute. In the old days these campaigns were dominated by TV and print with a big creative USP (unique selling proposition), while today they are fractured into data rich 360 integrated omni-channel campaigns using paid, earned, and owned media and multiple, targeted A/B test optimized messages. …
Officially, there are 6 Zoos and Aquariums in New York City though I think there are 8:
Businesses, particularly in retail and digital advertising, view data as an asset. They set cookies and pixels to collect and track millions of people in their journey around the web in hopes of selling something.
But most of this data is just like lettuce, it wilts quickly, often before you can capture any value.
“When you think about innovation in e-commerce, where would you focus if money or time were not an issue?” Just under half (44%) chose new payment options, such as one-click choices that streamline the shopping experience according to a research study by Oracle and Bronto Software.
It is easy to see why given the explosion of new payment options from new and established providers. …
It is no surprise that “Norman”, the world’s first “psychopathic” artificial intelligence (AI), could be created and act like a lunatic. Massachusetts Institute of Technology (MIT) researchers fed it data from sick and violent Reddit forums then tested it by comparing it to captions from a standard image captioning neural network using Rorschach’s inkblot tests.
You are what you eat; aka, GIGO — garbage in, garbage out.
There will be artificial intelligence of all races, cultures, religions, political and financial orientation. And you as the inquisitor, will not know why you are getting a particular answer.
Consider the broad concepts of creationism vs. evolution in a literal interpretation vs. science discovery argument. …
Welcome to the Big Apple, home to 8.6 million people in 5 boroughs, each borough larger than most American cities. Even the smallest — Staten Island at 479,458 people — is bigger than Kansas City #35 or Miami #44 while Brooklyn at 2,648,771 would be the 4th largest city in the USA (data).
Roughly half of the NYC population speaks a language other than English at home. With over 800 languages spoken by a significant portion of the population, New York City is the most linguistically diverse city in the world.
According to the New York City Department of Health, in 2017 there were 26,618 restaurants in the whole city. New York City has no landfills or incinerators, yet residents produce 12,000 tons of waste every day; about 10% is recycled with 100% the goal by 2030. …
Every business has an architecture. This enterprise architecture includes facilities, merchandise and manufacturing equipment, Management and HR, IT services, and point of sale systems that define the store value, capabilities and operations.
Understanding and managing the architecture function will enable new opportunities and provide advantages because you know what you have and what it can do.
The retail industry is in transition driven by external forces including customer expectations, networks, smart phones, and logistics plus a long list of emerging capabilities or technologies like the Internet of Things, blockchain, sensor fusion, video surveillance, and Artificial Intelligence.
The value of architecture is in the understanding of current components and how they either enable or constrain development from the current business into one that better appeals to customers and is competitively superior. …
Every day, a new startup talks about disrupting an established category with a new business model. In turn, Boardrooms at well established, successful companies explode in turmoil, thinking they need to chase the unicorn.
This is pure bull-stuff.
Let’s distinguish between the revenue model which is largely economic and financial, versus the Operation Model which is customer facing and deliverables focused.
The difference between Uber and a taxi is operational, they both collect a fee for transport. The difference between Airbnb and a hotel is the inventory access and accommodation, not that you pay a fee for a night of sleep, with or with extras like WiFi, a pool or gym. …
Retail innovation is not ready, fire, aim.
In the good old days of retailing, growth meant taking your concept and opening more doors.
Today, there’s more. Rapid change is upon us as consumers expect technology-friendly shopping and new competition opens a click away.
If you don’t think innovation is critical, take a look at Amazon, Walmart, Macy’s, and TJ Maxx, plus upstarts like Bonobos, Warby Parker, Aerie, and Blue Apron to see the radical changes in customer service, unified commerce, and mobile shopping happening daily.
If you’ve seen the future and are in the midst of a transformation project, you know that having the ideas and strategy are easy compared to the actual implementation across the entire company from departmental silos, back office operations to the front line sales. …