Mar 13, 2018Confessions of an Advertising Man — 30 David Ogilvy quotes that are still applicable today“Confessions of an Advertsing Man” is written by David Ogilvy, the founder of Ogilvy & Mather, as well as known as the father of advertising. The book stimulates my interests in advertising and marketing, and it is one of the reasons that I switched my major to marketing in university…Advertising5 min readAdvertising5 min read
Dec 3, 2017Advertisement fails?Quick facts first: As of March 2016, there are approximately 298 million people actively using mobile adblocking browsers; 64% people regard ads as intrusive and annoying; and 54% of them think ads disrupt what they are doing; When Google “Ads are…,” here is what it showsAdvertising3 min readAdvertising3 min read
Oct 31, 2017Four steps to run a business account on InstagramThere is an increasing number of businesses seeing Instagram as an important tool to promote their products or services. This blog is intended to share 4 most useful steps to manage a business Instagram account.Social Media4 min readSocial Media4 min read
Oct 31, 2017OK Google, tell me AI‘s impacts on the marketing industryGoogle Artificial Intelligence (AI) group developed machine-learning(ML) systems to produce much more accurate research outputs, and increase work efficiency. This new technology has also been transformed into many industries including marketing. …The Future Of Marketing3 min readThe Future Of Marketing3 min read