“Confessions of an Advertsing Man” is written by David Ogilvy, the founder of Ogilvy & Mather, as well as known as the father of advertising. The book stimulates my interests in advertising and marketing, and it is one of the reasons that I switched my major to marketing in university. It is because David Ogilvy formed such a fascinating advertising world in the book by sharing pioneering philosophy in the aspects of advertising, client relationship management and so on.

Even though “Confessions of an Advertising Man” got published in 1963, a lot of David Ogilvy’s thoughts still work today. Here…

Quick facts first:

  • As of March 2016, there are approximately 298 million people actively using mobile adblocking browsers;
  • 64% people regard ads as intrusive and annoying; and 54% of them think ads disrupt what they are doing;
  • When Google “Ads are…,” here is what it shows

There is an increasing number of businesses seeing Instagram as an important tool to promote their products or services. This blog is intended to share 4 most useful steps to manage a business Instagram account.

Picture Taken at the Google Canada Headquarter

Google Artificial Intelligence (AI) group developed machine-learning(ML) systems to produce much more accurate research outputs, and increase work efficiency. This new technology has also been transformed into many industries including marketing. Traditionally, marketing strategy is built on algorithms where people create code to instruct machines whereas now with ML, the machine itself can create custom programs, determine new paths and unlock unlimited potential to enhance marketing and business (Link).

In this regard, would the AI revolution be a threat, or an opportunity to marketers? And how would this affect content production?

I brought up these questions when I visited Google…

Lu Yang

My passion is a mixture of obsession and madness for creativity. I create contents on my website: http://lyangmarketing.pagecloud.com/. Feel free to visit ;)

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