Four steps to run a business account on Instagram

  1. Apply a unique hashtag in all feeds: It is not recommended to throw a bunch of hashtags on each post as it will look overwhelming. In addition, It happens that some hashtags are popular applied by users but do not relate to the business. However, you can design a unique hashtag and add it in all the contents. This will facilitate developing a “community” on Instagram as consumers can also use the same hashtag to post contents relevant to the business and you can then identify the customers and stay engagement with them. It also helps new brand switchers or new category switchers to understand the business.
  2. Manage the frequency of the posts and the consistency of the contents. It is not a bright idea to create feeds many times a day or only several times per month. Understanding the frequency and identifying the best time to create posts are important. In addition, the content should be consistent with the brand image, and I also recommend that the pictures are in the same style and the descriptions contain the similar tones.
  3. Create certain contents on certain times to increase customer engagement. This means the business can choose a certain day of each week or each month and post a unique content. It can be reposting an Instagram user’s picture that has your zbrand name tagged in. It will generate a habit among consumers and allow them to have expectations on that day and eventually foster engagement.
  4. Call-to-action. This is an opportunity to convert top funnel audience to consumers. At the end of the post, you can encourage users to leave a comment or direct them to the website.

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Lu Yang

Lu Yang

My passion is a mixture of obsession and madness for creativity. I create contents on my website: http://lyangmarketing.pagecloud.com/. Feel free to visit ;)