Katie LyerlyWhat is the #1 social media platform in 2021, and why?In short, TikTok. I may be a little biased, but just hear me out:Apr 30, 2021Apr 30, 2021
Katie LyerlyNew social media platforms: Are they here to stay + when should your brand hop on?If brands jumped on every social media platform that springs up, they’d never be able to keep up. While I don’t think brands should jump…Apr 17, 2021Apr 17, 2021
Katie LyerlyJourney Retreats x The Health CodeThe event I will be creating a plan for is actually an event that I personally wanted to go to, but wasn’t able to (it comes with a hefty…Mar 30, 2021Mar 30, 2021
Katie LyerlyCrisis Management 101Having a crisis management plan is one of the most important and crucial things you can do for your business. If you find yourself in a…Mar 20, 2021Mar 20, 2021
Katie Lyerly“I never guess. It is a capital mistake to theorize before one has data.” — Sir Arthur Conan DoyleBeing able to understand and track your social media analytics gives you a map of where you need to go and what you need to do next to…Mar 13, 2021Mar 13, 2021
Katie LyerlySocial Media feeling overwhelming? We’ve got just the thing for you!Social Media Management tools help you do just that.. MANAGE.Mar 4, 2021Mar 4, 2021
Katie LyerlyBest Practices- putting your best foot forward.Why would you spend 5 hours creating the perfect piece of content- only to just post it and hope and pray it gets the attention it…Feb 27, 2021Feb 27, 2021
Katie LyerlyWhy You Need to be Crowdsourcing:What is “Crowdsourcing”? According to PlanBox, crowdsourcing is “basically putting questions out in the open to a large group to receive…Feb 19, 2021Feb 19, 2021
Katie LyerlyInfluencers are a brands best friend.Brands can oftentimes feel stiff. They constantly push their product using their social media, and often come across as sales-y. Due to…Feb 12, 2021Feb 12, 2021
Katie LyerlyWhy you should be using a SWOT analysis… especially if you’re a social media managerIf you think being a social media manager is all about “playing on Facebook”, you’ve probably never heard of a SWOT analysis. (Yes, it is…Feb 3, 2021Feb 3, 2021