LYFE Activities Update Q3 (July, August, September 2019)
Hello, Lyfe Buddies!
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September is already ended, it means we have arrived at the end of 2019’s Q3. During Q3, Lyfe has focused on Lyfe Watch and Lyfe App’s development and adoption. In addition, Lyfe also already has official online stores in several major e-commerces, did collaborations with technology vloggers, and participated in offline events to get closer to Lyfe Buddies.
These are highlights of Lyfe activities in Q3, from July to September 2019.
Highlight July 2019
1. Release of Lyfe Watch Payment at 73rd BNI Anniversary (5 July 2019)
In Q3, Lyfe established a big partnership with PT Bank Negara Indonesia (Persero) Tbk or BNI. From this collaboration, we present to you Lyfe Watch Payment, the first payment smartwatch in Indonesia. Lyfe Watch can be used as a cashless payment device.
Lyfe Watch Payment is equipped with TapCash, BNI’s cashless payment method, so it can be used to pay for MRT and TransJakarta ride, shopping at Family Mart, parking at Gelora Bung Karno and other e-parking, movie tickets at CGV, and other merchants that have BNI EDC machine.
Lyfe Watch Payment was officially released on July 5, 2019, to coincide with the 73rd BNI Anniversary. Besides being a cashless payment device, Lyfe Watch Payment also has a function as a smartwatch fitness tracker with a step counter, heart rate and blood pressure monitor, sports mode, and messages and call notification features.
2. Lyfe Watch Payment Pre-order on Lyfe Official Website (6 July 2019)
After being officially released on July 5, 2019, the sale of Lyfe Watch Payment began with the pre-order system through the Lyfe website https://lyfe.health. The price is Rp.499,000 and the pre-order sale received good responses and enthusiasm from its user.
3. 3rd Winner of “Karya Terpilih Entrepreneur TIK 2019” Startup Category (10 July 2019)
Thanks to Lyfe Buddies’ support, Lyfe has succeeded in becoming the 3rd Winner of “Karya Terpilih Entrepreneur TIK 2019” for the Startup category in the Kominfo’s idenTIK program.
Through this program, Lyfe will continue to learn and develop together with the government to become a leading lifestyle startup and be accepted by all Indonesian people.
4. Pre-order Lyfe Watch Payment via Blibli (11 July 2019)
Not only via Lyfe official website at https://lyfe.health, Lyfe Watch pre-orders are also opened via e-commerce Blibli.com. Every Lyfe Watch Payment purchased through Blibli.com gets a 5% cashback promo.
5. Lyfe Watch Payment Pre-order Distribution (24 July 2019)
After opening a pre-order sales for three weeks, Lyfe began delivering Lyfe Watch Payment to the buyers on July 24, 2019. We thank all the buyers for such great enthusiasm for Lyfe Watch Payment. We will continue to develop this product to give our users the best experience.
Highlight August 2019
1. Lyfe Watch at #7MissionsBNI Event (3 August 2019)
Lyfe Watch was present #7MissionsBNI event, one of a series of 73rd BNI Anniversary celebrations. The #7MissionsBNI event was held on Saturday, August 3, 2019 at Grha BNI as a start point.
At this Amazing Race concept event, participants were asked to come to several designated places, such as MRT, TransJakarta, and minimarkets to do transactions using TapCash and Lyfe Watch. This event was the first time that the Lyfe Watch function has been used directly by massive users.
2. “Bagi Hidup” Blood Donation Loyola Day 2019 (4 August 2019)
On August 4, 2019, Lyfe in collaboration with DokterSehat, Blood for Life, and the Ex Loyola College Semarang Family, held a blood donation “Bagi Hidup” event as part of the Loyola Day 2019.
The blood donation action has become one of the challenges in the Lyfe app. Every participant who donates blood got a Grab voucher as a prize.
On this Loyola Day event, Lyfe also introduced Lyfe Watch to the visitors. The enthusiasm that we received was very good; many are interested and many are buying. We would like to thank all Loyola Day 2019 donors, buyers, and visitors.
3. Pasar idEA 2019 (15–18 August 2019)
On August 15–18, 2019, for the first time Lyfe opened an offline pop-up store for Lyfe Watch at Pasar idEA 2019. For four days, Lyfe introduced Lyfe Watch to Pasar idEA visitors and as a new innovative product in Indonesia, Lyfe Watch attracted much attention. Visitors can also try Lyfe Watch directly.
There are several promotions offered during Pasar idEA2019. The first promotion was for every purchase of 2 Lyfe Watch Payment units, the buyer is entitled to a free TapCash balance top-up of Rp 100,000. The second promotion was Lyfe Band Fitness Tracker and Lyfe Watch Strap are sold at special prices of Rp249,000 and Rp49,000.
Thank you to all the visitors who came to Lyfe booth at Pasar idEA 2019!
4. Lyfe Official Store and Lyfe Watch Exclusive Launch at Blibli (24 August 2019)
After being sold through a pre-order system, Lyfe Watch finally available at Lyfe Official Store on e-commerce Blibli.com. Lyfe Official Store provides Lyfe Watch and Lyfe Strap in three colors: black, navy blue and purple. As part of the promo, every Lyfe Watch purchase on Blibli.com gets a 5% cashback.
Highlight September 2019
1. Lyfe Official Store and Lyfe Watch Special Launch on E-commerce (5 September 2019)
Lyfe started September with the official launching of Lyfe Official Store in 5 e-commerce sites, Tokopedia, Blibli, Shopee, Lazada, and Alfacart/Alfapop. With this Lyfe Official Store in various e-commerce, we hope Lyfe Buddies could get Lyfe Watch easily, anytime and anywhere.
Full list of Lyfe Official Store can be accessed via https://linktr.ee/lyfe.health
2. 9.9 Sale and Campaign Collaboration with YouTube Tech Vlogger (9 September 2019)
On September 9, 2019, Lyfe participated in the 9.9 sale event. Every Lyfe Watch that was purchased via any e-commerce on this date, customers would get Rp20.000 TapCash balance and Lyfe exclusive towel as a bonus. The enthusiasm from customers on this date is enormous. Thank you very much!
Not only participating in the 9.9 sale event, on this date Lyfe also released collaboration video as a campaign with 7 YouTube tech vloggers: Ario Pratomo, TrendingTek, Kepoin Tekno, Picel Media Group, GwiGwi, TeknoLoGue, and Melisa Novianti. These vloggers experienced and reviewed Lyfe Watch features while doing their routine, from the step counter to the payment features of MRT and TransJakarta.
Lyfe gives an attractive promo code for all vlog viewers. This promo code can be seen in the description box of each YouTube channel. The Lyfe Watch collaboration vlog can be viewed at:
a. Ario Pratomo: https://www.youtube.com/watch?v=AG04NlTInnE
b. TrendingTek: https://www.youtube.com/watch?v=k43nBYw3mvg
c. Kepoin Tekno: https://www.youtube.com/watch?v=FpS3fFA9bTU
d. Melisa Novianti: https://www.youtube.com/watch?v=7ZwOt6epMTs
f. Picel Media Group: https://www.youtube.com/watch?v=fquTBZFtXP4
g. GwiGwi: https://www.youtube.com/watch?v=t03HotiEM-k
h. TeknoLoGue: https://www.youtube.com/watch?v=-FT7tux4MOw&t=254s
3. Collaboration with Goat Run and Jagain (11 and 12 September 2019)
In September, Lyfe collaborated with Goat Run and Jagain. Lyfe became one of the sponsors of the Goat Run event, the first trail running race series in Indonesia, at Gunung Lawu. Each participant who registers the race and downloads Lyfe App, will get a variety of vouchers. There is also a Lyfe Watch Fitness Tracker for some lucky participants. Participant registration can be done at https://goatrun.id.
As a collaboration with Jagain, Lyfe wants to encourage users to start protecting themselves through insurance. Every new user who registers their Lyfe account on Lyfe App, will automatically get an “Asuransi Kecelakaan Diri” voucher of Rp 50,000,000 from Jagain. This voucher can be found in the My Rewards category on Lyfe App.
4. Campaign for Blood Donation Aksi Sehat Ceria with DokterSehat (16–28 September 2019)
As a part of blood donation Aksi Sehat Ceria event on September 28, 2019, Lyfe and DokterSehat (https://doktersehat.com) held a campaign in the form of a series of challenges with theme: blood donation. This campaign consists of 6 challenges that being held from 16 to 28 September 2019, such as reading blood donation related articles on the DokterSehat’s website to watching informative videos.
To take part in the challenge, participants must download Lyfe app first and register Lyfe account. After the account is verified, users can immediately join the challenges. Every day, there will be selected participants who will get attractive vouchers if they successfully complete the challenge.
5. World Blockchain Forum 2019 Technology Conference Indonesia (20 September 2019)
One of the biggest blockchain forums in the world, World Blockchain Forum was here in Jakarta. World Blockchain Forum 2019 was held at Ritz-Carlton, Pacific Place on September 20, 2019.
The World Blockchain Forum 2019 invited more than 40 industry elites, 20 quality projects, 50 media partners, and 500 participants from the Blockchain global field to attend and discuss the latest technological innovations. The event also discussed business model innovations and international cooperation in the Blockchain field.
Lyfe CEO, Indra Darmawan participated in the World Blockchain Forum as one of the panelists in a panel discussion entitled “New Application Model of Digital Finance Based on Blockchain Industry”.
6. Classpass x fX Sudirman The 6th Annual Jakarta Sports Week 2019 (27–29 September 2019)
On September 27–29, 2019, Lyfe participated in the Jakarta Sports Week 2019 event at fX Sudirman. This event was a collaboration between fX Sudirman and Classpass Indonesia, a digital platform that offers studio facilities and sports classes with a subscription system.
For three days, there were dozens of sports classes held at this event, ranging from yoga, zumba, to hip-hop dance classes. Lyfe opened an exclusive booth to introduce Lyfe Watch to participants and visitors. Especially for classes participants, Rp50,000 cashback vouchers are also given for purchases on Tokopedia.
7. Aksi Sehat Ceria Blood Donation with DokterSehat (28 September 2019)
Aksi Sehat Ceria was one of the events held to commemorate the Indonesian Red Cross Day (PMI) on 17 September. The series of Aksi Sehat Ceria programs consisted of blood donation and distribution of shopping vouchers.
This year’s Aksi Sehat Ceria was held on September 28, 2019 at Ciputra Medical Center, Lotte Avenue Mall in collaboration with DokterSehat, Ciputra Medical Center, and Blood for Life. Indra Darmawan as the CEO of DokterHehat and Lyfe said that this event was a form of caring for others.
That’s the highlight of Lyfe activities in Q3 this year. Lyfe will continue to develop technology and communities to be even better. Thank you for your support.
Thank You and Stay Tune for Our Next Update!
Lyfe Team/Management
- Instagram : @lyfe.health
- Twitter : @lyfehealthofc
- Website: https://lyfe.health
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