
THE FACEBOOK ERA: It turns out the magic of social was not The Profile (sorry Friendster and MySpace) but The Feed. Facebook’s feed brought the best of the Internet filtered by an extremely strong signal — who you know. Facebook also pioneered the “soft follow”, you don’t see everything your friends post, only the “mo…
“I don’t” is experienced as a choice, so it feels empowering. It’s an affirmation of your determination and willpower. “I can’t” isn’t a choice. It’s a restriction, it’s being imposed upon you. So thinking “I can’t” undermines your sense of power and personal agency.