Lyndon ReidKrulak’s LawWho in your organisation has the most power over the brand? CEO? Nope! CMO? Nah. Who then? Read on to find out!Jun 14, 20191Jun 14, 20191
Lyndon ReidChange the pig, not the lipstick…A piece I recently posted on LinkedIn looks at the vice of digitalisation without addressing the root cause of poor customer experience.Apr 19, 2019Apr 19, 2019
Lyndon ReidThere is a wood in them thar trees!!Fundamental shifts in the economy require a fresh approach to the fundamentals of assessing partnership and business opportunities.Apr 16, 2019Apr 16, 2019