Marketing Techology Demystified

Marketing Technology Defined

Marketing technology leverages the growing use of digital communication channels to help a business efficiently acquire, serve and retain customers.

Where Marketing Technology Fits

An Example SaaS Customer Journey

Some Applicable Marketing Technologies

Deciphering Vendor Jargon

Making Vendor Choices

1. Start simple

2. Avoid vendor lock-in

3. Deploy early

4. Iterate (e.g. try, add and swap vendors as needed — hence idea #2)

Source image from miriadna

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Digital marketing for Internet services and technologies

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