Minh N. LyinBootcampCrafting a Strong Portfolio: Common Pitfalls You Need To AvoidWhy is a portfolio important for designers, and what are some common pitfalls you can avoid to strengthen it?8 min read·Mar 3, 2024----
Minh N. LyPrioritizing customer understanding: the key to successful digital brand experiencesWhy are brands failing to create compelling digital brand experiences despite the relatively low entry barrier?6 min read·Jun 14, 2023----
Minh N. LyinBootcampAspiring designers, are you designing only for the sake of design?As an aspiring designer, are you making this fatal mistake?7 min read·Mar 5, 2023--1--1
Minh N. LyPersonalization, accessibility, and modern brand communicationWhy are personalization and accessibility becoming the new standards in brand communication?7 min read·Feb 25, 2023----
Minh N. LyFrom management-led to belief-led brand management — the key to faster scaling for modern brandsWhat is belief-led brand management and how can your brand make a transition to a belief-led brand?8 min read·Feb 8, 2023----
Minh N. LyExploring the metaverse — a ludicrous opportunity for modern brand-buildingWith the explosion of metaverse’s popularity, should modern brands explore it as the next big opportunity for accelerated growth?7 min read·Jan 24, 2023--1--1
Minh N. LyGetting through stagnation — growing as an experienced designerStagnation can be costly for designers. Learning to break through it, therefore, is vital, regardless of how experienced the designer is.11 min read·Jan 3, 2023----
Minh N. LyFrictionless or memorable — The keys to building the brand experience of tomorrowShould brands strive to create “frictionless” or “memorable” experiences? And what are the keys to building modern brand experiences?9 min read·Oct 8, 2022--1--1
Minh N. LySolving the challenges of designing a brand for international marketsOr a list of aspects a designer need to consider when adapting a brand6 min read·Jul 18, 2022----
Minh N. LyGlobalizing, localizing, and your brandInternationalization has been a big trend in business in recent years. However, should you globalize or localize your business?8 min read·Jul 9, 2022----
