But some parts of this habit have become commonplace as people discover the majority of the content they consume online through the update feeds of their social networks. Today, Facebook and others provide some of the functionality of aggregation, particularly when reading Instant Articles, but the behavior of subscribing to any site and reading it in an aggregator app has shrunken down to a tiny audience of legacy users.
The lost infrastructure of social media.
Anil Dash
56940

The issue with today’s discovery in this way is that everything is fed to us through algorithms so content discovery is pretty limited in the sense that it goes outside of our myopia.