Lynnette CantosQualitative Research vs Quantitative Research Methods: What’s the Difference Anyway?As a mass communications student, you’re bound to encounter a plethora of research papers relevant to your higher education studies or your…Aug 1, 2022Aug 1, 2022
Lynnette CantosThe Medium is The Message: What is Technological Determinism, Really?One look at the sub-Reddit community of r/showerthoughts, and it’s easy to forget how posts like the one above function as the 21st century…Jun 18, 2022Jun 18, 2022
Lynnette CantosThe critical role that persuasion plays in the Elaboration Likelihood ModelThe elaboration likelihood model, or ELM for short, is a type of mass communication theory focused on an individual’s perspective and…May 30, 2022May 30, 2022
Lynnette CantosHow the Two-Step Flow Theory decides if we’re seen as Influenced or InfluentialDo you see yourself as a leader or a follower?May 23, 2022May 23, 2022
Lynnette CantosYou are (Not) Immune to Propaganda: Applying the Magic Bullet-Hypodermic Needle TheoryNobody likes to admit that they are gullible to fall for a marketing advertisement or a fake news article that someone shared on social…May 16, 2022May 16, 2022
Lynnette CantosParty on, Dudes: Social Media Marketing Campaign for “Bill & Ted: Face the Music”Introduction & OverviewAug 13, 2020Aug 13, 2020
Lynnette CantosThe social media crisis of Goya Foods brand after #BoycottGoya movementAs a company, you don’t want your brand to be associated with “boycott” or “cancel” trending keywords on social media. That’s what…Aug 9, 2020Aug 9, 2020
Lynnette CantosHer Universe x Jenny Lorenzo: A Perfect Partnership for Influencer MarketingHer Universe is a clothing line with a focus on creating original and fashionable pieces of clothing related to different fandoms that are…Aug 1, 2020Aug 1, 2020
Lynnette CantosWhy the Nintendo Switch should target indie gaming enthusiastsThe Nintendo Switch has been the console that Nintendo has always wanted.Jul 25, 2020Jul 25, 2020
Lynnette CantosBest social media practices for Dia & Co. on TwitterFashion has always been a powerful category when it comes to social media marketing, and with the rise of influencers and the body…Jun 13, 2020Jun 13, 2020