Lynnette Cantos – Medium

Lynnette Cantos

Lynnette Cantos

Qualitative Research vs Quantitative Research Methods: What’s the Difference Anyway?

As a mass communications student, you’re bound to encounter a plethora of research papers relevant to your higher education studies or your…

Aug 1, 2022

Qualitative Research vs Quantitative Research Methods: What’s the Difference Anyway?

Aug 1, 2022

Lynnette Cantos

The Medium is The Message: What is Technological Determinism, Really?

One look at the sub-Reddit community of r/showerthoughts, and it’s easy to forget how posts like the one above function as the 21st century…

Jun 18, 2022

The Medium is The Message: What is Technological Determinism, Really?

Jun 18, 2022

Lynnette Cantos

The critical role that persuasion plays in the Elaboration Likelihood Model

The elaboration likelihood model, or ELM for short, is a type of mass communication theory focused on an individual’s perspective and…

May 30, 2022

The critical role that persuasion plays in the Elaboration Likelihood Model

May 30, 2022

Lynnette Cantos

How the Two-Step Flow Theory decides if we’re seen as Influenced or Influential

Do you see yourself as a leader or a follower?

May 23, 2022

How the Two-Step Flow Theory decides if we’re seen as Influenced or Influential

May 23, 2022

Lynnette Cantos

You are (Not) Immune to Propaganda: Applying the Magic Bullet-Hypodermic Needle Theory

Nobody likes to admit that they are gullible to fall for a marketing advertisement or a fake news article that someone shared on social…

May 16, 2022

A meme of Garfield the cat that’s captioned with the text “You Are Not Immune to Propaganda.”

May 16, 2022

Lynnette Cantos

Party on, Dudes: Social Media Marketing Campaign for “Bill & Ted: Face the Music”

Introduction & Overview

Aug 13, 2020

Party on, Dudes: Social Media Marketing Campaign for “Bill & Ted: Face the Music”

Aug 13, 2020

Lynnette Cantos

The social media crisis of Goya Foods brand after #BoycottGoya movement

As a company, you don’t want your brand to be associated with “boycott” or “cancel” trending keywords on social media. That’s what…

Aug 9, 2020

Aug 9, 2020

Lynnette Cantos

Her Universe x Jenny Lorenzo: A Perfect Partnership for Influencer Marketing

Her Universe is a clothing line with a focus on creating original and fashionable pieces of clothing related to different fandoms that are…

Aug 1, 2020

Her Universe x Jenny Lorenzo: A Perfect Partnership for Influencer Marketing

Aug 1, 2020

Lynnette Cantos

Why the Nintendo Switch should target indie gaming enthusiasts

The Nintendo Switch has been the console that Nintendo has always wanted.

Jul 25, 2020

Why the Nintendo Switch should target indie gaming enthusiasts

Jul 25, 2020

Lynnette Cantos

Best social media practices for Dia & Co. on Twitter

Fashion has always been a powerful category when it comes to social media marketing, and with the rise of influencers and the body…

Jun 13, 2020

Best social media practices for Dia & Co. on Twitter

Jun 13, 2020

Lynnette Cantos

Lynnette Cantos

Multimedia Editor & Creative Latina 👩🏻‍💻🇵🇷🎨 • She/Her 🎀• Geek 👾• UF Gator Alum 🐊 • Hopelessly devoted to almond croissants 🥐

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