Lynnette Cantos – Medium

Lynnette Cantos

Lynnette Cantos

Qualitative Research vs Quantitative Research Methods: What’s the Difference Anyway?

As a mass communications student, you’re bound to encounter a plethora of research papers relevant to your higher education studies or your…

3 min readAug 1, 2022

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Qualitative Research vs Quantitative Research Methods: What’s the Difference Anyway?

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Lynnette Cantos

The Medium is The Message: What is Technological Determinism, Really?

One look at the sub-Reddit community of r/showerthoughts, and it’s easy to forget how posts like the one above function as the 21st century…

2 min readJun 18, 2022

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The Medium is The Message: What is Technological Determinism, Really?

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Lynnette Cantos

The critical role that persuasion plays in the Elaboration Likelihood Model

The elaboration likelihood model, or ELM for short, is a type of mass communication theory focused on an individual’s perspective and…

2 min readMay 30, 2022

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The critical role that persuasion plays in the Elaboration Likelihood Model

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Lynnette Cantos

How the Two-Step Flow Theory decides if we’re seen as Influenced or Influential

Do you see yourself as a leader or a follower?

3 min readMay 23, 2022

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How the Two-Step Flow Theory decides if we’re seen as Influenced or Influential

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Lynnette Cantos

You are (Not) Immune to Propaganda: Applying the Magic Bullet-Hypodermic Needle Theory

Nobody likes to admit that they are gullible to fall for a marketing advertisement or a fake news article that someone shared on social…

3 min readMay 16, 2022

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A meme of Garfield the cat that’s captioned with the text “You Are Not Immune to Propaganda.”

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Lynnette Cantos

Party on, Dudes: Social Media Marketing Campaign for “Bill & Ted: Face the Music”

Introduction & Overview

5 min readAug 13, 2020

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Party on, Dudes: Social Media Marketing Campaign for “Bill & Ted: Face the Music”

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Lynnette Cantos

The social media crisis of Goya Foods brand after #BoycottGoya movement

As a company, you don’t want your brand to be associated with “boycott” or “cancel” trending keywords on social media. That’s what…

3 min readAug 9, 2020

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Lynnette Cantos

Her Universe x Jenny Lorenzo: A Perfect Partnership for Influencer Marketing

Her Universe is a clothing line with a focus on creating original and fashionable pieces of clothing related to different fandoms that are…

3 min readAug 1, 2020

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Her Universe x Jenny Lorenzo: A Perfect Partnership for Influencer Marketing

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Lynnette Cantos

Why the Nintendo Switch should target indie gaming enthusiasts

The Nintendo Switch has been the console that Nintendo has always wanted.

3 min readJul 25, 2020

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Why the Nintendo Switch should target indie gaming enthusiasts

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Lynnette Cantos

Best social media practices for Dia & Co. on Twitter

Fashion has always been a powerful category when it comes to social media marketing, and with the rise of influencers and the body…

3 min readJun 13, 2020

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Best social media practices for Dia & Co. on Twitter

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Lynnette Cantos

Lynnette Cantos

Digital Content Editor at IAAPA 🎢🎡🎠• Creative Latina 👩🏻‍💻🇵🇷🎨 • She/Her 🎀• Geek 👾• UF Gator Alum 🐊 • Hopelessly devoted to almond croissants 🥐

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