5 examples of User Experience at Amsterdam Schiphol Airport

Author: Lynn Frederick Dsouza

Email: lynn.dsouza@espiridi.com

Image Credit: Getty Images

Amsterdam Schiphol Airport is the main international airport in the Netherlands and one of the busiest airports in Europe. Schiphol is renowned for its exceptional user experience and has won numerous awards for its customer-centric approach.

Here are some examples of the user experience at Amsterdam Schiphol Airport:

1. Wayfinding: Schiphol has implemented a user-friendly wayfinding system that makes navigation easy for passengers. The airport has placed clear and concise signs throughout the terminal, with symbols that are easy to understand regardless of language.
2. Lounge Experience: Schiphol has invested in its lounges, which are open to both business and economy class passengers. The lounges offer a range of amenities, including comfortable seating, food and beverage, shower facilities, and workspaces. The lounges are also equipped with Wi-Fi, charging ports, and flight information screens, ensuring that passengers can stay connected and informed.
3. Innovative Security Screening: Schiphol has implemented innovative security screening procedures that prioritize the passenger experience. For example, passengers can choose to use a self-service bag drop or have their bags checked by a staff member. Additionally, Schiphol has implemented a “no queue” system, which means that passengers are directed to the shortest queue, reducing wait times and frustration.
4. Retail and Dining: Schiphol has a wide range of retail and dining options that cater to different preferences and budgets. The airport has carefully curated its offerings, with a focus on local and sustainable products. The airport has also implemented a “reserve and collect” service, allowing passengers to order products online and pick them up at the airport, saving time and hassle.
5. Accessibility: Schiphol is committed to making the airport accessible for all passengers, including those with disabilities. The airport has implemented a range of measures, such as wheelchair assistance, accessible restrooms, and visual and auditory aids, to ensure that all passengers can navigate the airport with ease.

In conclusion, Amsterdam Schiphol Airport has set the standard for exceptional user experience in the aviation industry. By prioritizing the needs and preferences of passengers, the airport has created a customer-centric environment that sets it apart from its competitors. Schiphol’s success is evident in its high levels of customer satisfaction and loyalty, as well as its numerous awards and accolades.

For more information please contact: Lynn Frederick Dsouza, Women’s Indian Chamber of Commerce and Industry: National Aviation Council, Email: lynn.dsouza@espiridi.com or visit wicci.in