Lynton

If you’ve heard the term Revenue Operations, or RevOps, in the last few months, you’re not alone. And if you’re not quite sure what it means, you’re also not alone.

RevOps may seem like another business buzzword, but it’s not. It’s gaining traction within companies looking to streamline their processes, get real value from their tech stack, and stay ahead of the competition.

Do you want to be one of those organizations? Then keep reading to learn more about RevOps.

Read the full article here.

Originally posted on lyntonweb.com

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Imagine this: The head of sales comes to you asking for more contextualized email campaigns to upsell your current customer. You love the idea but suddenly realize you don’t know for sure who in your HubSpot portal is an existing customer, who’s not, or other vital information to help make your efforts stand out.

All the additional data you need is your sales team’s CRM, ConnectWise — and you don’t have a login! You could interrupt someone in that department or dig through your Google drive for a password document.

Or you could consider a ConnectWise HubSpot integration.

Let’s take a look at what that is and what it can mean for your teams.

Read the full article here.

Originally posted on lyntonweb.com

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COVID-19 brought the phrase “new normal” and its related habits to the global lexicon. As a result, marketing teams across the world worked to deploy innovative strategies to keep up. Now, as some countries return to a pre-pandemic sense of normalcy, marketers (maybe even you!) are faced with a new challenge: permanent changes in consumer behavior brought on by COVID-19.

From more time spent online to changes in customer expectations, quarantines, and lockdowns drastically impacted people. While that may sound overwhelming as you look to adapt, there are some common “post-pandemic” trends worth discussing that may help steer your strategy for 2021 and beyond.

Read the full article here.

Originally posted on lyntonweb.com

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Depending on the type and number of systems your nonprofit uses, your data may be scattered across a wide variety of disparate sources. You might find yourself hopping around different systems and databases to collect basic information you need for a function, task, or profile on a contact.

What do you do when this happens?

Consider a nonprofit data integration! It can come to your rescue, eliminating the time, effort, and hassles it takes to access, analyze and utilize your vast supply of nonprofit data. Your organization will also reap several benefits.

Here’s what you need to know about a nonprofit integration project.

Read the full article here.

Originally posted on lyntonweb.com

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The restaurant industry is often regarded as one of the toughest to excel in. You may do well on weekends, but you’re staring at a near-empty dining room on Tuesday afternoons. If you’re seasonal, you could have an endless sea of guests half the year and only regulars the other.

The list of struggles could go on.

How do you gain traction in a cut-throat environment, then? Strong marketing is critical, but a specific type can help you stand out. And that’s SMS marketing, or text message marketing. SMS marketing can help you ensure you never experience a lull in service ever again — and so much more!

Take a look at the benefits of SMS marketing and the different campaigns you can deploy in your restaurant.

Read the full article here.

Originally posted on lyntonweb.com

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Lynton

Lynton

Lynton is a HubSpot Elite Partner. Our love of technology has pushed us to become one of the few agencies that practices integrated inbound marketing.