Reflected in this decision is a move towards micromobility, a trend of adopting more compact, efficient, and often shared modes of transportation in the urban setting. It is a counterweight to macromobility— transportation that relies on large vehicles for long distances and generic applications. As industry analyst Horace Dediu put it, “it’s the personal computer of 1980s.”¹
The human tendency for imitation is a common roadblock to first principles thinking. When most people envision the future, they project the current formforward rather than projecting the function forward and abandoning the form.
What looks like innovation is often an iteration of previous forms rather than an improvement of the core function. While everyone else was focused on how to build a better bag (form), Sadow considered how to store and move things more efficiently (function).