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GlassView has hired teams around the world

Have you ever met someone who makes a great impression on an interview but you quickly find out is not the real deal?

There’s a name for this type of person — shallow extrovert — and they do great in job interviews. Unfortunately, most traditional interviews are designed to bring out the best in such personalities. But they don’t tell you much about how your potential hire will perform as an employee.

A few years ago, I concluded that the traditional way of interviewing — asking formatted questions like “Where do you see yourself in five years?” — was useless. I’ve since shifted to having real conversations and can boast having an incredibly high success rate with this approach. …


Michael Geofron

Michael Goefron is the Managing Director of Account Management and Chief Brand Safety Officer at GlassView Media.

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