Who said this?
The problem is not that people won’t pay to educate themselves. The problem is that many people cannot afford to do so, because they have to work to feed themselves and their family.
If they could be paid to learn, they can learn and feed themselves and their family… and pay for the resources they consume in learning.
If they can access better resources for free on the net, so be it. If they are being paid to learn, they have to decide the best resources to achieve the learning required.
Have a look at this