Whichever name receives the most money will be the most useful.
“Why didn’t you stick to this business model instead of promoting the idea of using your…
Xerographica
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The name is branding. It ought to appeal to the most people while giving a sense of what the site is about.

How can the amount of money paid be correlated with this?

Say 70 people spend $1 each for one name = $70

While 30 people each pay $3 for another = $90…

You will go for the second name, despite the other being more than twice as popular. Good luck with your marketing on that basis!

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