Michelle LawrenceinLumavateWhy Text Messaging is Must-have ChannelThink about the various channels you interact with regularly. There’s social media, which can often be exhausting and crowded. There’s…Feb 2, 2023Feb 2, 2023
Michelle LawrenceinLumavateImportance of D2CWe’re in the midst of a “ retail renaissance .” Gone are the days of consumers spending their Friday nights shopping aimlessly at their…Feb 2, 2023Feb 2, 2023
Michelle LawrenceinLumavate10 Ways to Collect Mobile Opt-insText messages have an open rate of 98 percent. Comparatively, email has an industry average of 21 percent.Feb 2, 2023Feb 2, 2023
Michelle LawrenceinLumavateWhat is Zero-party Data and Why You Need ItWe’ve all heard the warnings regarding the death of third-party cookies. Yet, with Google delaying the end of support of third-party…Jan 6, 2023Jan 6, 2023
Michelle LawrenceinLumavateCreate an Exclusive Experience for Attendees With Our Field Marketing Event TemplateAccording to Hubspot, lead generation is the number one priority among marketers. But how many of us are focused on nurturing these leads?Jan 6, 2023Jan 6, 2023
Michelle LawrenceinLumavateWhy Connecting a Digital Element to Your Product is Vital to Your BusinessThere’s a new phenomenon happening among consumers.Jan 6, 2023Jan 6, 2023
Michelle LawrenceinLumavateHow to Amplify Your Marketing CampaignsConsumers are constantly inundated with marketing messages. It’s estimated we’re exposed to approximately 10,000 ads a day. That’s a ton of…Jan 6, 2023Jan 6, 2023
Michelle LawrenceinLumavateHow to Improve the Shopper Experience95 percent of our decisions are made subconsciously. Marketers are not exempt from this phenomenon. It’s the reason why certain colors are…Jan 6, 2023Jan 6, 2023
Michelle LawrenceinLumavate4 Steps for Improving Content App EngagementContent marketers spend an average of 33 hours per week creating content, according to Casted’s Content Marketing Report 2022. We’re…Apr 13, 2022Apr 13, 2022
Michelle LawrenceinLumavate4 Ways CPG Brands Can Standout in the AisleWith two-day shipping and the ability to purchase household necessities from the comfort of the couch, consumers still want to have an…Apr 4, 2022Apr 4, 2022
