From One to Many: How Our Virtual School Became a National Leader

Dori Fenenbock
3 min readSep 13, 2024

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In just five years, Stellar Virtual has gone from operating a single school in Texas to becoming one of the top five virtual school operators serving K-12 students nationwide. When we first started, we faced significant competition. The educational landscape is filled with small, local virtual school operators and large, well-established institutions. Yet, despite these challenges, we’ve managed to carve out a space where we survive and thrive.

It’s an achievement worth celebrating, but it didn’t happen by accident. Our growth, from one school to five across three states — and the anticipated expansion to a dozen schools in eight states next year — results from relentless dedication to our core values and our mission to empower families and unleash potential. We are passionate about providing families with a flexible, student-centered choice for high-quality and free education. “Kids First, Always” remains our guidepost. This collective effort and hard work by a team of dedicated educators and staff has fueled our growth, but it’s important to remember that we’re not just focused on expansion for the sake of expansion.

Quality over quantity is our mantra. While growth brings more staff, resources, and opportunities for innovation, the quality of our education makes a lasting impact on our students. Drawing from our team’s years of experience in brick-and-mortar schools, we have identified three critical differentiators that set us apart from both traditional schools and our virtual competitors:

  • School of One: We believe in the importance of meaningful connections between students and staff and among peers to foster a strong sense of community. Our students are not just a number among thousands. Every student is treated as important as they are and as if they were the only one enrolled. We take the time to get to know them, listen, and help translate that into an impactful educational experience.
  • uBu! Stellar embraces the individuality of every student. We all have strengths and weaknesses. Our job is to identify those, help students enhance their natural abilities, and leverage their interests to succeed. We believe education should not be a one-size-fits-all approach. We nurture their skills, align with their values, and explore what makes them unique while flexing schoolwork to meet their needs. At the heart of it all, you will succeed by being you, and you can enjoy your school your way.
  • Education with Destination: Stellar strives to give students purpose. We explore the world of work, even with our younger learners. We present opportunities, align those with their strengths and interests, and help them set future goals. This gives meaning to their lessons, a commitment to their education, and a vision for their life. We bridge the gap between theory and practice by aligning education with tangible, real-world outcomes. By working closely with teachers and advisors, students can chart a clear path toward their desired outcomes, including how to pursue high-wage, high-demand jobs in industries that are growing and needed in their local areas.

As we continue to grow, these differentiators will remain at the heart of our approach. Our goal is not just to expand our reach but to improve the quality of education for every student we serve. As long as we keep our mission at the forefront of everything we do, we will continue to achieve both quality and quantity in harmony.

Thank you for being part of this incredible journey. Together, we’re not just building schools — we’re building the future.

Learn more about Stellar Virtual schools at stellarvirtual.org.

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Dori Fenenbock
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Dori Fenenbock is CEO and Founder of Stellar Virtual.