
morrow campaign seeks to address the challenges…le Tourism’s 2015 report. That report notes that several prominent tourism companies have noticed a “sustained interest among consumers in tourism products and services that protect the environment and respect local cultures.” Additionally, our Tourism for Tomorrow campaign seeks to address the challenges posed by further …
While lightly related to mobile, the rise of Instagram cannot go unstated. Instagram continued to see incredible user growth, with 400 million active users per month. And the applicability in tourism marketing is huge. From destination tourism boards to hotels to tour companies, the simplicity of the platform has proved a powerful marketing tool throughout Travel & Tourism industries. As travellers share their selfies and destination shots, it has opened up yet another avenue for customer interaction, acquisition, and viral growth. These customer shots allow for often organic and natural promotion within friend groups of everything from food to accommodation to the travel experience itself.