“But nobody is going to be interested in blocked sewers…”

Challenge excepted.

On the face of it, not all subjects appear to be as interesting as others. That’s where good storytelling can help.

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Partners in Grime: Mike and Neil help bring the challenging subject of blocked sewers to life

People need stories. For thousands of years they’ve helped us understand things more clearly. Stories make things memorable. Stories create emotional bonds.

And we’ve placed storytelling at the heart of Welsh Water’s strategy. We’ve got a mantra to guide our content: people not pipes.

Here’s a couple of examples:

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