Morgan LloydWill the advertising industry contribute to the covid confusion?TV news, radio and newspapers have rightly been criticised in the past few weeks for causing confusion by not making it clear which…May 13, 2020May 13, 2020
Morgan LloydCold, rainy, remote yet remarkable: How the Faroe Islands has embraced its ‘disadvantages’ to grab…50,000 people.May 13, 2020May 13, 2020
Morgan LloydCold, rainy, remote yet remarkable: How the Faroe Islands has embraced its ‘disadvantages’ to grab…50,000 people.Apr 30, 2020Apr 30, 2020
Morgan LloydA ‘social’ democracy: How Spotify, Facebook and co could help get Wales to the pollsHarnessing the collective might of social media platforms should be at the top of the agenda to help Wales engage its citizens and boost…May 23, 2019May 23, 2019
Morgan Lloyd“But nobody is going to be interested in blocked sewers…”Challenge excepted.Dec 12, 2018Dec 12, 2018
Morgan LloydHow Welsh Water captured the views and trust of its customersThe company’s advertising and engagement campaign has boosted customer trust by 9%Oct 20, 2017Oct 20, 2017
Morgan LloydThe bots are coming: How Welsh Water is capturing the views and imagination of customersChatbots and creative video content is playing a central role in company’s latest campaignAug 21, 20174Aug 21, 20174
Morgan LloydAmazon Prime’s Christmas ad hits the festive spot for meFor me, the most effective adverts reflect something about how society is feeling at a particular time.Dec 23, 2016Dec 23, 2016
Morgan LloydSeven trends that will shape an uncertain and polarised 2017The world is shrinking. It’s never been easier for people to connect, to travel, to experience new things.Dec 22, 2016Dec 22, 2016