How to Create a Fantastic, Cohesive, Creative and Collaborative Company Culture — Making your mission loud and clear

Once you have defined your mission, you need to make it loud and clear. When I say loud and clear I mean that all of your internal and external marketing materials must have your mission statement on them. Your mission, your values and your beliefs are your best marketing and branding messages. The principles that your business lives by will attract both customers and employees who share your values and beliefs.
It has been shown over and over again, especially among the Millennials and Generation Z, that people stay loyal to a business because of its values. So if no one knows what your values are, they will think that you are just another business and there will be nothing that separates you from your competition. Then when a company that is in your industry comes in and can communicate their mission in a way that resonates with your customers, your customers become more likely to leave to do business with your competitor.
I can understand that not everyone wants to publicize their mission, values and beliefs and that some people may feel like doing so is shameless self-promotion. This is a moderately valid point and if you feel this way, then find ways to communicate who you are without saying it. Apple does the best job of any brand at communicating who they are without formally saying it. In the mid-2000's, Apple brilliantly used their “I’m a Mac and I’m a PC” campaign to clearly illustrate what kind of person would use a Mac and what kind of person would use a PC and as a result of those ads Apple created hardcore fans all over the world.
No matter how you choose to do it, you must put your mission, values and beliefs out into the world in a clear and effective format that your customers and employees can easily understand and relate to. Companies that do this are on their way to laying the foundation for a fantastic, cohesive, creative and collaborative company culture.
