The fiercest psychological trigger

Dozens of books hanging from the ceiling.
Dozens of books hanging from the ceiling.
Image via Negative Space on Pexels

In 1973, Joe Karbo self-published his famous book the Lazy Man’s Way to Riches. The book sold over 3 million copies. It became one of the most successful self-help books ever sold.

The classic self-development book also contained direct marketing techniques to make money the Lazy Man’s Way. Some say that it looks very amateurish and can be easily dismissed as a marketing scam. Others swear that it brought them riches more than they ever dreamed they could have.

But that’s irrelevant. …

About

Mohammed Nadir

Digital Marketing Copywriter | I do writing | https://excellentcopywriting.com/

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