018 — GFSmith Showspace Visit
Last Friday I was invited to take a tour of the newly opened GFSmith show space in swanky W1, (Central London) to learn more about their papers, their process, and the history of the company.
I was met by my local rep Alyson. We chatted and caught up over a coffee before she led me around the ‘exhibit’, firstly showing me the two amazing installations by creative agency Made Thought. Named ‘Tidal’ and ‘Turbulance’, they utilise the variety of colours (50) within the Colorplan range and are simple, yet striking. I had followed the progress of these installations online via instagram and it was great to see them up close.
Alyson showed me the various plinths dotted around the beautiful space, with a timeline of Colorplan that clearly shows the progression in technology and fashion trends over time, the processes used to mix the colour in the colour lab before being made in the Mill and some other products that they now offer. The room was lined with boxes upon boxes of paper on the wall, which was a spectacle in itself.
The highlight of the visit was getting to rummage through the old archive which was simply fascinating. So much history in one chest, and with my gloves on I was in there deep and hooked. The most interesting piece that I came across was a photograph of a bombed GFSmith factory and a letter to a customer apologising that they couldn’t fulfil their order “due to enemy action”. How British.
GFSmith are currently running a competition to find the world’s favourite colour. The winning colour will be created and made into a personalised stationary set for the selected winner, who can also travel to the mill to see it being made. Of course I selected a vibrant green to kinda match my brand highlight. What’s yours?