Mike HickinbothamDigital Deja Vu: Tracing AI’s Path from Social Media’s RiseAs we stand on the cusp of a new digital era, I’m struck by a sense of digital deja vu from 2008 when I was Telstra’s first social media…Aug 11, 2023Aug 11, 2023
Mike HickinbothamThe Medium, the Message, and the AI: Managing Social Media in the Age of Generative AIMarshall McLuhan’s phrase, “the medium is the message,” coined in the early 1960s, encapsulates the influence television (as a medium) had…Jul 31, 20231Jul 31, 20231
Mike HickinbothamDid Australia’s Royal Commission KO the big four bank’s social media?It’s tough work competing in the Australian banking sector. Competition in Australia’s ‘heavyweight’ division is particularly challenging…Dec 12, 2018Dec 12, 2018
Mike HickinbothamDetermining if your social media marketing is efficient or effectiveCase study: National Rugby League (NRL) clubs social data 2016–17Jun 18, 2018Jun 18, 2018