How will Medium prepare against FB’s Instant Articles?

Facebook is announcing Instant Articles, I would love to hear from Ev Williams on how Medium will protect the rapidly growing community and whether this may push for monetization acceleration to offset the possibility that publishers will be earning money on the FB platform?

The advertisement revenue share is not a concern for me and I am assuming for many others who are coming around to Medium because it is fun and easy and growing.However there has to be some sub-population who would be motivated by the possibility.

Ev Williams I imagine how busy you are but if you respond, I think this could be a nice or even epic post to people doing their own startups like myself on strategies that can be used when the elephants decide to enter the room.

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