Book review: “Inspired: How To Create Tech Products Customers Love”

May 4, 2018 · 7 min read
Fig. 1 — “Root Causes of Failed Product Efforts” by Marty Cagan — Taken from:
Fig. 3 — Continuous Discovery and Delivery — Taken from: Marty Cagan, Process vs Model,, 7 August 2017
Fig. 4 — Ash Maurya’s “Lean Canvas” — Taken from Ash Maurya, “Running Lean”
Fig. 5 — Buffer example of a ‘smoke and mirrors’ landing page — Taken from: Christopher Bank, 15 ways to test your minimum viable product,, 12 November 2014


Written by


CPO at Settled, author of "My Product Management Toolkit", family, boxing and founder of @hiphoplistings and blogging via

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade