Digital tickets for a post-lockdown society

Maarten Bloemers
6 min readApr 22, 2020

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Now that we are thinking about a world post-quarantine, the goal is to find possible ways of bringing life back to ‘normal’ in an efficient and considerate way. GUTS Tickets will gladly contribute to this effort.

Below is largely taken from our submission to the Dutch Ministry of Public Health, Welfare and Sport, which was sent to explore potential collaborations with other parties. The eventual solution(s) will no doubt require collaborations, which can’t begin soon enough.

An important sidenote is that our organisation is well aware of the privacy challenges that come with the eventual roll-out of corona-tracking applications. When it comes to the invasion of fundamental rights there is always a consideration about what matters more: our health or our privacy. In this specific case we have come to the conclusion that our health prevails, but we are of wholehearted opinion that this is only the case under strict conditions. This is why I will personally see to it that we will do the utmost possible to protect the privacy of all involved.

What it comes down to

GUTS is the only company in Holland to issue completely digital tickets (or priveleges), that allow us to facilitate a controlled and remote access control, that’s free of physical contact.

From our headquarters in Amsterdam, a team of 30 people is ready to supply this solution to government, corporations and individuals within a matter of hours.

We are able to roll out our digital acces system within a very short timespan, allowing the monitoring and analysis of attendance at public spaces and stores. This allows us to make the risk of contamination at public spaces manageable, while allowing them to remain accessable to the public. Our technology is proven to be reliable and capable of processing vast amounts of website traffic.

Problem: scaling down isolation measure brings with it risks of unpredictable crowdedness in public spaces.

Currently stores and public spaces in The Netherlands are left in charge of who they admit in order to keep the risk of contamination at their location manageable. Due to the upcoming transition and expected downscaling of the isolation measures, this will become increasingly challenging. Visitors also demand more clarity and protection from the unpredictable busy-ness that is sure to follow.

Solution: a digital access system that regulates crowdedness in public spaces.

People are given a digital wallet, in which privileges (tickets) are allocated or claimed. The wallet of a user is dynamic and connected to a unique and verified combination of mobile phone and mobile phone number. The privileges could contain visits to public spaces (such as stores, parks or museums).

This connection to the verified mobile phones makes it possible to communicate with every user at any time. Additionally this allows for the potential mapping of the locations of the mobile devices.

Our tickets have built-in GPS functionalities, on 100% of the verified devices of the users.

Complete control & protection
By registering users and their privileges, organizers can keep attendance in their location and venues manageable and predictable. It allows the regulation of the attendants and minimize the risk of contamination. Organizers also offer visitors protection against unpredictable crowds on location.

How it works:

  • Users register and receive a unique (fraud-proof) digital wallet, which is coupled to the combination of mobile phone and (verified) mobile phone number.
  • Users request access to a public space. This can be done from home or while waiting at a public place nearby, while queuing safely.
  • Users receive a digital privilege (entrance ticket) that is valid for a specific period.
  • This access is dependent on the crowdedness of that moment, but can also be applied intelligently by looking at the type of person (old/young/man/woman) ánd possibly supplemented with validation from other applications that test for Corona (symptoms or lack thereof).
  • Organisations of public spaces can digitally regulate access and determine which type of person (such as elderly for example) can have access to certain timeslots. This can be done in advance but also during the allocation of privileges.
  • Visitors get to see which public spaces are busy and less busy, and can receive recommendations on whether to visit or not, dependent on their own risk profile.
Timeslots for public places with programmable availability and control.

Extensively tested and ready to use
GUTS provides a ticketing system that issues digital tickets for big events on a large scale. This system has been configured to regulate access to public places in times of the Corona crisis. It that has been used in production for daily events since 2016, and has gone through extensive testing and validation.

The application can be in production within 7 days, within the own desired digital environment and with custom branding.

We can supply the application to any organisation or municipality on very short term, available on any desired location and including custom branding and communication. This is also important with regards to the temporary nature of the situation; collected data during the crisis can be easily removed for privacy reasons.

To illustrate this, we give an example of our cooperation in a Joint Venture in South Korea. For this cooperation, our entire application was readied to be duplicated in a short matter of time (with minor tweaks such as a different logo) to be used in a new environment and market. It would for example be possible to provide every municipality with its own ‘version’ of the application within the mentioned timeframe.

The application is compliant to all privacy requirements
Our application is a RESTFUL API, which makes it easy to connect to other systems. We make use of the latest technologies and meet the strictest security criteria. This is already a requirement for our current usage of the system. There is practically no technical debt and all data can be deleted easily when certain measures are no longer necessary.

Constant development, total commitment
The application becomes smarter as it is used more and as it cooperates with other applications.

In the rolling out of this system, we make sure it improves itself continuously, for example:

  • Improving the risk assessment of contamination with own data. For example by projecting the moments of contact within a public space by using information provided by the organizers of those spaces. (Square meters, walking routes, etcetera.)
  • Improve the risk assesment of contamination through data of other applications. By connecting with applications such as Dutch healthcare app Luscii/OLVG, where it is registered where most of the people who test positive were contaminated.
  • Identifying hotspots of contamination risk and analysis of the most predominant reasons these hotspots were created. By connecting data of the visitor (from our application) to data of the moment of contamination, we can discover which locations are high or low risk. For example: are people becoming infected in in supermarkets or in parks? And at which times is this happening?
  • Improving the regulation of attendance, by granting more or less access to people based on risk profiles. This can also be applied to developments in certain regions, making it possible to be stricter in areas with high contamination areas and less so in low-risk areas.

Ready to go
Our team, entirely based in Amsterdam, consists of more than 30 people, of whom 24 full-time. Our system is applicable in any thinkable location and — with some small finetuning — can be used to track locations of ticketholders in real-time. We know that our system can provide a solution in this post-lockdown transition period, using tech that is readily available and proven to be reliable.

For cooperations, suggestions or thoughts, we can be reached at: hello@guts.tickets

For more about GUTS Tickets, visit our website, twitter or blog.

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